1 - Patients who will instantly call your business
to schedule an evaluation.
2 - Patients who will never call your office
(or, schedule online), no matter what.
3 - And, then there are The Sideliner Patients.
you'd love for most people
to visit your Website,
instantly call into your office,
and schedule an evaluation,
without a hassle...
However, the harsh reality is...
most patients who visit your website
will be Sideliner Patients.
And, there are 4 Types of Sideliner Patients:
1. The Indifferent
2. The Skeptic
3. The Worrier
4. The Procrastinator
Sounds similar to many of your
patients who have
lived with pain
or dealt with an issue
for 6 months or 6 years...
before taking action
and addressing the issue.
your website and email marketing content
needs to speak directly to these
“Types” of Sideliner Patients.
your Automated Email Follow Ups
need to be written
exactly to the "Sideliners".
Just like a friendly conversation,
one-to-one, personal email.
NOT a mass email talking to your
entire Email List.
So, once it is set up,
"nurtures" these Sideliner Patients,
And, takes them from skeptical,
and asking themselves:
"Will this work for me?",
"Oh yeah, this PT is for me" !!
Over time, these patients get
"warmed up" and become
*qualified* (leads) prospective patients,
instead of being "cold leads".
So, that's the point.
The point of all of this is
To Get a "Sideliner" to Take Action
(They can Take Action by
submitting their Email Address
for an Ebook, Report, Guide
When they are ready...
Calling into your office to speak with you,
and scheduling a visit)
And, the best part?...
Email Marketing Automation
automatically works for you
So, that you can continue to
treat patients during the day, and
spend more time with family at nights and weekends.
Learn more about all of this